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Content Marketing: Stories and The Blurring of B2B and B2C Marketing
Joe Pulizzi at the content marketing round tableContent has for many years been treated as the ugly duckling of the online marketing universe. Today, however, this seems to have changed. Or better, I...
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Content Marketing: Creating and Using Appealing Customer Cases
While planning to purchase a product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies make use of customer cases and...
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Blog Comments and Engagement: Calculate and Use the ConversATion Rate
Help, my blog gets no comments! It’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. In order to receive...
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Content Marketing: Should Content Be Created In-House or Outsourced?
Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? Produce it in-house”. I bookmarked it, which usually means I disagree on several points so here are some...
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The Single Most Important Success Factor of Inbound Marketing
Inbound marketing is not about ‘being’ found. It is about helping people to find what they are looking for by being relevant and keeping your promises. It’s about their context and intent and how you...
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Content Marketing as a Process: Three Rules Before Starting
Content marketing requires a thorough analysis of what people need that goes far beyond their content needs. Three elements to consider before deploying a content marketing strategy.Content marketing...
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Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing
Content Marketing World speaker AJ Huisman & Joe Pulizzi in 2010An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in...
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Blogging and Content Marketing: Results Versus Personality
A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not...
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Is Touchpoint Marketing the Only Marketing Left?
Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. Or should have. It just took...
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Optimize: a Holistic View of Content and Marketing Optimization
Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his...
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Open Letter to the CxO: Can You Survive the Age of Integration and...
Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you look at it: no business can...
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B2B Marketers Want Inbound, Social, Marketing Automation and Content
People have more control over how they communicate, look for information, which interaction channels they choose and how they win advice during the buying journey. The proliferation of channels is a...
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Content Marketing: Considerations When Defining a Content Plan
Content that is adapted to the preferred channels, digital signals, triggers, stages in the life cycle and emotional needs of people is becoming increasingly important. The focus on relevant content,...
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Persona Models for a Touchpoint and Content Marketing Strategy
Using personas in defining a marketing strategy is not new. Among others conversion optimization practitioners, web developers, content strategists and usability experts have been using personas for...
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